Veles Distillery sought a bold, premium label design for their Wiśnia Torfem Wędzona (Peat-Smoked Cherry) spirit. The challenge was to create a visually striking identity that:

• Captures the mystique of Slavic mythology and the Veles brand.

• Reflects the deep, smoky cherry flavor profile.

• Stands out among high-end spirits while maintaining an authentic, handcrafted feel.

• Ensures legibility and impact in both digital and physical retail environments.

‍

To align the design with Veles Distillery’s brand and product essence, we focused on:

• Heritage & Symbolism – Drawing inspiration from Slavic mythology, particularly the deity Veles, associated with fire, smoke, and the underworld.
• Visual Hierarchy & Readability – Balancing bold typography, dark gradients, and contrasting elements to ensure clarity.
• Premium & Handcrafted Appeal – Incorporating textured visuals, detailed illustrations, and authentic handwritten elements.
• Modern Meets Tradition – Combining classic serif fonts with modern graphic treatments to maintain an elegant, timeless feel.

‍

1. ‍Brand Identity Integration
   • Designed a custom Veles emblem that merges ancient Slavic motifs with modern minimalism.
   • Utilized the “Ogień i Dym” (Fire & Smoke) tagline to reinforce the product’s character.
2. Typography & Layout
   • Chose a bold serif font for the brand name, symbolizing tradition and strength.
   • Used clean sans-serif fonts for product details to ensure readability.
   • Arranged elements in a structured yet dynamic layout, guiding the viewer’s eye effortlessly.
3. Color Palette & Texture
   • Developed a dark, moody background with smoky textures to evoke depth and mystery.
   • Used red and white highlights to contrast key information, ensuring visibility.
4. Illustrative & Handcrafted Details
   • Added subtle cherry and smoke imagery to visually hint at the flavor.
   • Included a handwritten signature of the master blender, reinforcing authenticity.
   • Created a custom batch number area to emphasize the limited-edition nature.

‍

Brand Alignment – The final label perfectly embodies Veles Distillery’s identity, balancing heritage, craftsmanship, and exclusivity.‍

High Visual Impact – The dark, elegant aesthetic grabs attention and conveys premium quality.

Market Differentiation – The label distinguishes Wiśnia Torfem Wędzona from competitors, making it a memorable choice for connoisseurs.

Sales & Engagement Potential – The design’s strong storytelling and visual appeal enhance shelf presence, driving consumer interest and purchase intent.

‍