Smarduch Family Distillery needed a redefined brand identity that:

• Reflected the client’s passion for aviation while showcasing the tradition and quality of their spirits.

• Created a unique logo that would stand out in the competitive spirits market.

• Reinforced the distillery’s 15-year legacy of craftsmanship and quality.

Discovery:

We partnered with Smarduch Family Distillery to understand their vision and values. This phase included:

• Exploring their passion for aviation and the symbolism it carried.

• Delving into the distillery’s legacy and history to ensure the new identity honored their traditional craftsmanship.

Our Approach:

• Symbolism Integration: We combined elements from aviation and nature, incorporating a majestic eagle and oak leaves to symbolize strength, courage, and the aging process in oak barrels.

• Color Palette Development: Earthy tones were chosen to connect the brand to its natural, traditional roots while maintaining a modern aesthetic.

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Design Phase:

The result was a comprehensive brand identity that included:

• Logo Design: A unique logo combining the eagle and oak leaves, capturing both the aviation passion and the tradition of distilling.

• Brand Materials: We designed brochures, business cards, and product packaging, ensuring consistency across all touchpoints.

• Packaging and Labels: Focused on high-quality, detailed packaging that conveyed the distillery’s dedication to craftsmanship.

• Distinctive Brand Identity: Smarduch Family Distillery now boasts a logo that reflects both aviation and tradition, giving them a competitive edge in the market.

• Striking Visual Presence: The cohesive branding, including packaging and promotional materials, resonates with customers who value quality, strength, and uniqueness.

• Stronger Market Position: The rebranding elevates the distillery’s status, making it a standout in the spirits industry, appealing to discerning customers seeking a high-quality, timeless product.

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