Veles Distillery required a logo that would:

• Reflect the authenticity and cultural richness of Slavic heritage.
• Be minimalist and memorable, suitable for various applications.
• Serve as a striking focal point on product labels to captivate customers in a competitive spirits market.

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‍Discovery:‍

We began by exploring the mythology of the Slavic god Veles, associated with magic, craftsmanship, and wealth. Collaborating with Michał Płucisz, we aligned the design with his vision of blending tradition with innovation in spirit crafting.

Our Approach:

• Cultural Inspiration: Infusing Slavic motifs and symbolism to honor the god Veles.
• Minimalist Design: Creating a clean and adaptable logo for seamless application across diverse media.
• Focal Point Creation: Designing a distinctive mark that enhances product labels while maintaining versatility for other branding needs.

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‍Design Phase:
The final logo is a testament to simplicity and cultural depth, featuring:

• Symbol of Veles: A stylized representation of the Slavic god, embodying magic and craftsmanship.
• Clean Aesthetics: Minimalist lines and shapes for a modern yet culturally resonant design.
• Adaptability: Ensuring the logo translates effectively across mediums, particularly product labels.

Color Palette:

• Earthy and neutral tones to evoke a sense of tradition and authenticity.
• Subtle accents to enhance visibility and elegance without overwhelming the minimalist aesthetic.

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• Enhanced Brand Identity: The logo embodies Veles Distillery’s mission of blending tradition with modernity, appealing to culturally aware consumers.
• Increased Recognition: The distinctive symbol has become a recognizable focal point, particularly on product labels.
• Versatile Application: The design’s adaptability ensures cohesive branding across digital, print, and packaging materials.

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