Duch Sadu needed a brand identity refresh that:

• Modernized its existing branding to appeal to contemporary consumers while retaining its traditional roots.
• Created packaging that reflected the natural, artisanal quality of the products, making them stand out on retail shelves.
• Differentiated the brand from competitors in the natural beverage market.

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‍Research and Inspiration:

We conducted a thorough analysis of Duch Sadu’s history, product line, and target audience. This phase included:

• Drawing inspiration from traditional Polish orchard imagery and natural elements, ensuring the design stayed true to the brand’s authenticity.

• Understanding the essence of the brand to create a modern look that still respected its heritage.

Logo Redesign:

We refined the existing logo to reflect the “Spirit of the Orchard,” incorporating organic shapes and a color palette inspired by fruits and foliage, symbolizing freshness and nature.

Typography and Color Palette:

A blend of modern and classic typefaces was selected to balance tradition with a contemporary feel. Earthy tones and vibrant fruit-inspired colors were chosen to emphasize naturalness and vitality.

Packaging Design:

The packaging features custom illustrations of orchard scenes and fruits, telling a visual story about the product’s origins. Eco-friendly materials were chosen to align with the brand’s commitment to sustainability and nature.

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‍Design Phase:

• Logo Refinement: The updated logo was crafted to evoke the essence of the orchard while maintaining a timeless appeal.

• Packaging Creation: We developed packaging that stood out on shelves, with vibrant, fruit-inspired designs and natural imagery to highlight the brand’s authenticity.

• Material Selection: Eco-friendly materials reinforced the brand’s commitment to sustainability and nature.

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• Brand Identity Refresh: The rebranding successfully modernized Duch Sadu’s image, making it more appealing to modern consumers while staying true to its traditional roots.

• Improved Shelf Presence: The new packaging design not only enhanced the product’s visibility but also communicated the brand’s dedication to quality and natural ingredients.

• Market Differentiation: Duch Sadu now stands out in the competitive natural beverage market, attracting a broader audience and reinforcing its position as a premium, authentic brand.

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