Delektrom sought to refresh its visual identity to better represent its core services: electrical installations, photovoltaics, smart home systems, and CCTV. The existing logo lacked alignment with the company’s specialization and did not convey the desired level of professionalism. Key challenges included:

• Developing a logo that reflects the company’s diverse expertise.
• Creating a design that is simple, modern, and visually impactful.
• Enhancing brand recognition within the competitive electrical industry.

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‍Discovery:
Through in-depth discussions with Delektrom’s leadership team, we identified the need for a logo that combines innovation, simplicity, and a strong connection to the electrical industry. This phase included analyzing competitors and exploring visual trends in the field.

Our Approach:

• Concept Development: Merging the letters "D" and "E" into a plug symbol to create a visual representation of electrical expertise.
• Sleek Modern Design: Using clean lines and a minimalistic approach to convey professionalism and innovation.
• Scalable Identity: Ensuring the logo’s adaptability across various mediums, from digital platforms to print materials.

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Design Phase:

The new logo embodies simplicity and functionality, featuring:

• Plug Symbol Integration: A clever fusion of "D" and "E" to represent electrical services.
• Modern Aesthetic: A clean, geometric design that reflects Delektrom’s forward-thinking approach.
• Versatile Application: The logo was designed to maintain clarity and impact, whether used on business cards, vehicles, or digital platforms.

Color Palette:

• A professional combination of blue and gray tones to evoke trust and reliability.
• Subtle accents to highlight innovation without overwhelming the design.

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• Enhanced Brand Recognition: The new logo has become a distinctive symbol of Delektrom’s professionalism and industry expertise.
• Improved Market Position: The updated visual identity aligns with Delektrom’s commitment to innovation, attracting new clients and reinforcing existing relationships.
• Positive Feedback: Clients and industry peers have praised the logo for its clarity, relevance, and modern appeal.