Smarduch Family Distillery sought a unique and premium packaging design for their limited-edition Aviator Gin 303. The project required:

• Paying homage to the 303 Squadron and the iconic Spitfire aircraft.
• Reflecting the handcrafted, small-batch nature of the product.
• Designing a memorable limited edition to appeal to both gin enthusiasts and collectors.

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Discovery:
Collaborating with Smarduch Family Distillery, we delved into the rich history of the 303 Squadron and the client’s passion for aviation. This phase helped us understand their vision for a product that honors both heritage and craftsmanship.

Our Approach:

• Aviation-Inspired Design: Incorporating elements like wing motifs and references to the Spitfire aircraft to establish a connection with aviation enthusiasts.
• Sophisticated Aesthetics: Employing a luxurious palette of deep navy and gold, paired with gold foil details to emphasize the premium quality.
• Personalized Touches: Adding features such as individually numbered bottles and the master distiller’s signature to highlight exclusivity.

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Design Phase:
The label design integrates aviation-themed visuals with a refined, elegant style. Key features include:

• Gold Foil Details: Highlighting intricate design elements for a premium appearance.
• Spitfire Motif: Subtle references to the iconic aircraft, reinforcing the aviation theme.
• Keepsake Pin: Including a Spitfire pin as a collector’s item within the packaging.

Functional Packaging:

• A robust bottle shape designed for practicality and visual impact on shelves.
• A bespoke carton box for enhanced protection and additional design space.

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• Rapid Sell-Out: The limited-edition batch of 100 bottles sold out quickly, demonstrating the design’s impact.
• Enhanced Brand Value: The thoughtful design elevated the product’s perceived value, appealing to both gin and aviation enthusiasts.
• Positive Feedback: Customers praised the packaging’s elegance and attention to detail, solidifying Smarduch Family Distillery’s reputation for quality.