Górska Przychodnia Weterynaryjna, specializing in companion animal care, sought a logo that:

• Featured the letter "V" prominently, aligning with the clinic's name.
• Avoided the common veterinary symbol of a snake.
• Represented their mission of providing loving care and assistance to animals.
• Captured the clinic's connection to mountainous landscapes, inspired by its name "Górska."

Discovery:‍

We worked closely with the clinic to understand their values, mission, and expectations for the new logo. This phase focused on:

• Avoiding cliché veterinary symbols.
• Highlighting the connection between animals, humans, and the natural environment.
• Incorporating visual elements that symbolize trust and care.

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Design Phase:
The final logo strikes a balance between simplicity and symbolism, featuring:

• The Letter "V": A bold and elegant design incorporating mountainous peaks, emphasizing the clinic’s name and environment.
• Negative Space Elements: Subtle silhouettes of a dog and a cat within the "V," reflecting the bond between animals and the care they receive at the clinic.
• Clean and Modern Aesthetic: Ensuring the logo’s versatility across digital and print media.

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• Refined Brand Identity: The new logo encapsulates the clinic’s mission, resonating with pet owners and reinforcing its professional and compassionate image.
• Memorable Symbolism: The integration of the dog and cat silhouettes within the "V" creates a powerful visual connection to the clinic’s services.
• Versatile Application: The logo adapts seamlessly to various formats, from signage to digital platforms, maintaining its impact and clarity.

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