Kolendra Catering aimed to establish a strong and trustworthy image in the highly competitive dietary catering market. Their brand identity needed to:

• Appeal to health-conscious individuals seeking nutritious and balanced meals.
• Reflect freshness, health, and culinary excellence.
• Include cohesive marketing materials for both online and offline campaigns.

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Discovery:‍

We began by conducting a thorough analysis of Kolendra Catering’s values, mission, and target audience. This phase also included:

• Exploring competitor branding to identify opportunities for differentiation.
• Understanding customer preferences for health-focused brands.

Our Approach:

• Brand Identity: Developing a brand image that blends freshness, nutrition, and a welcoming culinary vibe.
• Logo Concept: Creating logo concepts inspired by coriander’s essence, using stylized leaf designs and modern typography.
• Cohesive Design: Ensuring consistent design elements across all marketing materials to reinforce brand recognition.

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Design Phase:‍

We crafted a vibrant and modern visual identity that highlights Kolendra Catering’s dedication to health and excellence.

Logo Design:

• ‍‍A stylized coriander leaf combined with clean, contemporary typography.
• Colors inspired by natural, wholesome ingredients to evoke freshness and vitality.

Promotional Materials:

• Brochures: Informative and visually appealing, showcasing the brand’s menu options and commitment to nutrition.
• Business Cards: Elegant and professional, reflecting the brand’s modern identity.
• Digital Assets: Cohesive designs for social media and online campaigns, ensuring seamless integration across platforms.

Client Collaboration:‍

Regular communication with Kolendra Catering ensured feedback was incorporated at every stage, refining the designs to meet their expectations.

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• Logo Success: The finalized logo embodies freshness, health, and a contemporary vibe, setting the brand apart in the dietary catering industry.
• Unified Marketing: The cohesive promotional materials effectively communicate the brand’s dedication to providing nutritious, balanced meals.
• Enhanced Brand Image: Kolendra Catering now stands out as a go-to choice for health-conscious consumers, with a revitalized, professional, and vibrant identity.

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