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Packaging

Honoring Polish Aviation with Awiator Gin

Awiator Gin

Awiator Gin combines the rich heritage of Polish aviation with the artisanal craftsmanship of Smarduch Family Distillery. The project focused on creating a distinctive label design that reflects both the gin's sophisticated flavors and its historical roots.
Client
Smarduch Family Distillery
Year
2020
Role
Packaging designer
Industry
Distillery and Beverages
Software
The Challange

Smarduch Family Distillery tasked us with crafting a unique label design for Awiator Gin. This limited-edition gin honors the achievements of Polish aviation heroes, specifically Franciszek Źwirko and Stanisław Wigura, who triumphed in the 1932 "Challenge" competition. The design needed to:

  • Blend historical aviation elements with modern, elegant aesthetics.
  • Emphasize the gin's premium quality and the distillery's artisanal craftsmanship.
  • Stand out in the competitive spirits market while remaining true to its Polish roots.

Our Approach

Discovery:
We researched the historical significance of the RWD 6 aircraft, the legacy of the 1932 "Challenge" competition, and Smarduch Family Distillery’s brand identity. This formed the foundation for a design that celebrates both aviation history and exceptional gin-making.

Our Approach:

  • Historical Elements: Featuring the RWD 6 aircraft’s outline on the label’s lower section as a tribute to Polish aviation heroes.
  • Elegant Branding: Incorporating the Smarduch Family Distillery logo with blue foil detailing for a sophisticated touch.
  • Typography: Using a serif font for the "Awiator" text to exude quality and prestige.

Packaging Design

Design Phase:
The label design reflects the balance between tradition and modernity, featuring:

  • Aviation Motifs: A detailed outline of the RWD 6 aircraft that anchors the design in aviation history.
  • Premium Finishes: Blue foil embellishments to highlight key elements, adding a layer of elegance.
  • Serif Typography: Carefully chosen to emphasize the gin’s artisanal quality.

Functional Aesthetics:
The label’s layout ensures legibility and visual harmony, making it both eye-catching and informative. The design aligns with the distillery’s commitment to quality and tradition.

The Results
  • Heritage Meets Modernity: The label bridges the gap between Polish aviation history and contemporary design, resonating with a broad audience.
  • Market Distinction: Awiator Gin’s packaging sets it apart in the spirits market, capturing the attention of both gin enthusiasts and aviation history aficionados.
  • Legacy Celebration: The design honors the achievements of Źwirko and Wigura, while showcasing the distillery’s dedication to quality and tradition.

The Awiator Gin label is a perfect blend of history and elegance. It reflects our values and pays tribute to Polish aviation heroes, making it a standout product in our portfolio. We are thrilled with the outcome.
Stanisław Jr Smarduch
Smarduch Family Distillery
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