Sommerlier aimed to establish an online presence that:

• Builds trust among parents, particularly mothers aged 40-50.
• Showcases camp activities with engaging visuals and clear descriptions.
• Highlights nature and wildlife, aligning with the camp’s ethos.
• Simplifies registration, ensuring parents can easily sign up their children.
• Creates a seamless user experience, catering to both mobile and desktop users.

Discovery:

• Conducted user research on parents’ expectations for summer camp websites.
• Analyzed competitor websites to identify best practices in the industry.
• Defined key messaging and visual elements to emphasize nature, adventure, and safety.

Our Approach:

• Engaging Visual Storytelling: Designed a homepage that immerses users in the camp experience through high-quality imagery and a warm color palette.
• Intuitive Navigation: Simplified site architecture to make it easy for parents to explore activities, schedules, and camp benefits.
• Seamless Sign-Up Process: Optimized registration flow to reduce friction and improve conversions.
• Brand Consistency: Used organic typography, hand-drawn elements, and subtle animations to enhance the feeling of adventure and exploration.

Design Phase:

• Homepage: A visually immersive design that immediately conveys nature, adventure, and childhood experiences.
• Activity Sections: Engaging layouts presenting camp offerings such as animal care, hiking, creative workshops, and team-building activities.
• Registration Page: A clear and structured form optimized for usability.
• Mobile-First Approach: Ensuring a seamless experience across all devices.

Wireframing & Prototyping:

• Developed high-fidelity wireframes to map out user journeys.
• Conducted usability testing to refine navigation and interaction flow.
• Designed components that ensure future scalability and adaptability.

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• Increased Parent Engagement: A user-friendly design that resonates with the target audience.
• Higher Conversion Rates: A seamless registration process resulted in more sign-ups.
• Stronger Brand Identity: A website that effectively conveys trust, nature, and adventure.
• Scalability & Flexibility: A structured UI/UX design ready for future development.

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