Adger Takst faced several challenges with their new website:

• Their previous website was offline, requiring a complete redesign from scratch.
• The wide range of surveying services made it difficult to present information concisely.
• Customers needed a simple and intuitive way to navigate complex service offerings.
• A dedicated section for certifications was required to reinforce trust and credibility.
• Finding inspiration was difficult due to the lack of well-designed websites in the industry.

Discovery:
We conducted extensive research to define the best structure for Adger Takst’s website. Key insights included:

• Analyzing industry trends and identifying best practices for showcasing valuation services.
• Understanding customer pain points in navigating surveyor websites.
• Developing a structured layout that allows for easy content updates.

Our Approach:

• Service Organization: Structured services into a clear, navigable hierarchy to simplify decision-making for users.
• Visually Engaging Layout: Designed a modern, clean interface that enhances readability.
• Certification Display: Created a dedicated section to showcase industry certifications and reinforce trust.
• Wireframing & Prototyping: Designed all website screens in Figma, ensuring seamless collaboration and iterations.

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Design Phase:

• Homepage: Created a strong first impression with clear value propositions and a call-to-action.
• Services Overview: Developed a categorized breakdown of services, making it easier for visitors to find relevant information.
• Service-Specific Pages: Designed structured layouts that provide in-depth details.
• Contact Page: Simplified inquiry process with an intuitive contact form.

Prototyping & Testing:

• Fully developed high-fidelity wireframes in Figma.
• Conducted user flow testing to ensure optimal navigation and usability.
• Designed a responsive layout suitable for both desktop and mobile experiences.

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• Clearer Information Hierarchy: Customers can now navigate services effortlessly.
• Enhanced User Experience: Intuitive design ensures easy access to essential information.
• Stronger Brand Credibility: Certifications and testimonials reinforce Adger Takst’s expertise.
• Future-Proofed Design: A scalable design framework for seamless future development.